From the author of Before the Wave
Made by UK business owners, for UK business owners

Your AI-powered business coach, adviser and support team. In one place.

Running a business means carrying every problem, every decision and every deadline — often with nobody obvious to turn to.

The 1 in 100 Club gives busy UK directors one practical place to get answers across sales, marketing, finance, getting paid, people, admin, AI and business resilience. An always-available coach, adviser and problem-solving team — powered by AI, backed by real-world experience, without the usual consultancy fees. For £120 a year — or free for a full year with Before the Wave — it may be the cheapest and most useful business support you ever buy.

Join the Club See what's inside

£120 a year · Free for a full year with Before the Wave · No card details

What it is

Not a course. Not a glossy programme full of theory.

Theory sounds good in a seminar room and falls apart on a Monday morning. The 1 in 100 Club is a resource centre — practical, honest, and focused on the issues directors actually deal with every week.

Every aspect of what it actually means to run a business, addressed plainly, without airs or graces.

What makes it different

Another director finds easy
what you find hard.

The best directors are not struggling with everything. They are brilliant at certain things and quietly finding other things difficult. And somewhere else, another director has exactly the opposite problem.

The 1 in 100 Club is where that knowledge gets shared. Real answers from directors in the same position as you, facing the same pressures.

Inside the Club

Eight channels. Zero fluff.

Videos, tips, resources and AI prompts — made by UK business owners, for UK business owners. Built to save you time, hassle and money, every single week.

No channels yet.

A taste of this week

New content lands every week

Prompt

Build a Week That Does Not Empty the Tank

Redesign your working week so delivery, sales, leadership and recovery stop fighting for the same hours.

Prompt

Make Fewer Decisions Before Lunch

Reduce repeat decisions, interruptions and avoidable mental fatigue across the business.

Prompt

Set Boundaries Without Letting Good Customers Down

Create clear availability, response and communication rules that protect your energy and customer trust.
Membership · £120 a year

Yours is free. All twelve months of it.

No credit card. No card details to hand over. No small print waiting to catch you out later. Just enter the code from your copy of Before the Wave.

Consider it your reward for being the kind of director who does something rather than nothing. You earned your place here. There is no other qualification required.

Enter your code

It is printed inside your copy of Before the Wave. No credit card. No card details. No small print.

Don't have a code?
Before the Wave book cover

Buy the book. Get the year free.

Membership is £120 a year — or free with your copy of Before the Wave. The book costs less than a tank of fuel.

Buy Before the Wave on Amazon →
Rather pay? Join for £120/year