Member log in
Made by UK business owners, for UK business owners

Your AI-powered business coach, adviser and support team. In one place.

Running a business means carrying every problem, every decision and every deadline — often with nobody obvious to turn to.

The 1 in 100 Club gives busy UK directors one practical place to get answers across sales, marketing, finance, getting paid, people, admin, AI and business resilience. An always-available coach, adviser and problem-solving team — powered by AI, backed by real-world experience, without the usual consultancy fees. For £120 a year — or free for a full year with Before the Wave — it may be the cheapest and most useful business support you ever buy.

Join the Club See what's inside

£120 a year · Free for a full year with Before the Wave · No card details

What it is

Not a course. Not a glossy programme full of theory.

Theory sounds good in a seminar room and falls apart on a Monday morning. The 1 in 100 Club is a resource centre — practical, honest, and focused on the issues directors actually deal with every week.

Every aspect of what it actually means to run a business, addressed plainly, without airs or graces.

What makes it different

Another director finds easy
what you find hard.

The best directors are not struggling with everything. They are brilliant at certain things and quietly finding other things difficult. And somewhere else, another director has exactly the opposite problem.

The 1 in 100 Club is where that knowledge gets shared. Real answers from directors in the same position as you, facing the same pressures.

Inside the Club

Eight channels. Zero fluff.

Videos, tips, resources and AI prompts — made by UK business owners, for UK business owners. Built to save you time, hassle and money, every single week.

01

Sales

Winning work without becoming someone you are not.

0 videos · 0 tips · 10 prompts

 02

Marketing

Being found by the right customers, on a director's budget.

0 videos · 0 tips · 0 prompts

 03

Getting Paid

Collecting what you are owed, keeping the relationship.

0 videos · 0 tips · 0 prompts

 04

Finance & Margins

Knowing where you actually stand, protecting what you make.

0 videos · 0 tips · 0 prompts

 05

AI for Directors

Practical AI that saves hours this week, not someday.

0 videos · 0 tips · 0 prompts

 06

Leading People

Leading under pressure without losing your people.

0 videos · 0 tips · 0 prompts

 07

Your Energy

Protecting the one asset everything else depends on.

0 videos · 0 tips · 10 prompts

 08

The Lifeboat

Building resilience while the water is still calm.

0 videos · 0 tips · 0 prompts

A taste of this week

New content lands every week

Your Energy · Prompt

Build a Week That Does Not Empty the Tank

Redesign your working week so delivery, sales, leadership and recovery stop fighting for the same hours.

Your Energy · Prompt

Make Fewer Decisions Before Lunch

Reduce repeat decisions, interruptions and avoidable mental fatigue across the business.

Your Energy · Prompt

Set Boundaries Without Letting Good Customers Down

Create clear availability, response and communication rules that protect your energy and customer trust.
Membership · £120 a year

Yours is free. All twelve months of it.

No credit card. No card details to hand over. No small print waiting to catch you out later. Just enter the code from your copy of Before the Wave.

Consider it your reward for being the kind of director who does something rather than nothing. You earned your place here. There is no other qualification required.

Join the Club

Enter your code for a free year, or join for £120. Either way you create your profile and you are in straight away.

Don't have a code yet?
Before the Wave book cover

Buy the book. Get the year free.

Membership is £120 a year — or free with your copy of Before the Wave. The book costs less than a tank of fuel.

Buy Before the Wave on Amazon →