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For UK company directors

The place UK directors go when they need an answer, a second opinion or a plan. In one place.

Your AI-powered business coach, adviser and support team — practical help across every part of running a business, ready the moment you need it.

Get started free See what's inside

£120 a year · Free for a full year with Before the Wave · Pay by card or book code

Sound familiar?

When you run a business, everything eventually lands on your desk.

Everyone else is looking at you to decide what happens next — often with nobody obvious to turn to.

What it is

Practical help — not another library of theory you'll never read.

The 1 in 100 Club gives UK directors practical help across sales, marketing, getting paid, finance and margins, people, AI, personal effectiveness and business resilience. Everything is built to help you work through the problem in front of you, make a better decision, and get on with running the business.

Watch

Practical videos

Short, no-fluff videos that show you how — shaped by real-world business experience, not seminar-room theory.

Read

Proven ideas & tips

Quick reads you can act on the same day. No jargon, no padding, no filler.

Copy

Powerful AI prompts

Ready-to-use prompts you paste straight into your AI to solve the exact task in front of you.

Inside the Club

Eight channels. Zero fluff.

Videos, tips, resources and AI prompts across every part of running a business. Built to save you time, hassle and money, every single week.

01

Sales

Winning work without becoming someone you are not.

17 videos · 4 tips · 10 prompts

 02

Marketing

Being found by the right customers, on a director's budget.

12 videos · 4 tips · 10 prompts

 03

Getting Paid

Collecting what you are owed, keeping the relationship.

7 videos · 4 tips · 10 prompts

 04

Finance & Margins

Knowing where you actually stand, protecting what you make.

25 videos · 4 tips · 10 prompts

 05

AI for Directors

Practical AI that saves hours this week, not someday.

13 videos · 4 tips · 10 prompts

 06

Leading People

Leading under pressure without losing your people.

18 videos · 4 tips · 8 prompts

 07

Your Energy

Protecting the one asset everything else depends on.

37 videos · 4 tips · 10 prompts

 08

The Lifeboat

Building resilience while the water is still calm.

20 videos · 4 tips · 10 prompts

What makes it different

Another director finds easy
what you find hard.

The best directors are not struggling with everything. They are brilliant at certain things and quietly finding other things difficult. And somewhere else, another director has exactly the opposite problem.

The 1 in 100 Club is where that knowledge gets shared. Powered by AI, shaped by real-world experience, available whenever you need it.

A taste of this week

New content lands every week

Leading People

Raise the Standard of Everything You Do

Use the small details in everyday work to raise standards across the whole business.

Marketing · Prompt

Rewrite Your Website Homepage

Rewrite a vague small-business homepage into clear, credible copy that explains why the visitor should choose this company.

Marketing · Tip

How to Get Your Business Found in AI Search

Make your website and business information easier for AI search tools and buying agents to understand and recommend

The Lifeboat · Prompt

Review Your Personal Guarantees and Director Exposure

Create a clear record of personal guarantees, director loans and other areas that may affect you personally.

Sales

Know Whether a Sales Prospect Is Really Interested

Stop wasting follow-up time on polite brush-offs and identify genuine buying interest earlier.

Sales · Tip

How to Sell When the Customer Says Come Back Next Quarter

Turn a delayed buying decision into a clear future opportunity instead of another vague follow-up

Members see the full library — every channel, every week. Get your access →

Membership

Everything, for less than a tank of fuel a month.

One membership opens every channel, every week — plus the tools to act on what you find, the moment a problem lands.

  • All eight channels — sales, marketing, getting paid, finance, people, AI and more
  • New practical videos, tips and AI prompts every week
  • The full copy-and-paste AI prompt library
  • A direct line to book a call with Mark when you're stuck
£120 for a full year
one payment · nothing renews automatically

Or free for your first year with your copy of Before the Wave — no card details needed with a book code.

Get started

Enter your code for a free year, or join for £120. Either way you create your profile and you are in straight away.

Don't have a code yet?
Before the Wave book cover

Buy the book. Get the year free.

Membership is £120 a year — or free with your copy of Before the Wave. The book costs less than a tank of fuel.

Buy Before the Wave on Amazon →
Before you ask

Straight answers

Do I need to be good with AI or tech?

No. The prompts are written for you — copy one, paste it into ChatGPT or your chosen AI, and you're away. If you can send an email, you can use them.

Is it really free with the book?

Yes. Every copy of Before the Wave comes with a code that unlocks a full year of membership — no card details required.

Can I pay by card if I don't have a code?

Yes. It's £120 for the year, paid securely through PayPal — you can use any card without needing a PayPal account.

How much time does it take?

As little or as much as you like. Most directors dip in when a specific problem lands, find the video, tip or prompt they need, and get straight back to work.

What if I already have an accountant or a coach?

Good — this sits alongside them. It's for the dozens of everyday decisions that don't warrant a meeting but still land on your desk.

Will I be tied into anything?

No. It's a single annual payment — nothing renews automatically, so there's nothing to cancel and no surprises later.

Your next move

Stop carrying every business problem on your own.

One place to think clearer, act faster, and get on with running the business.

Get started free

£120 a year · Free for a full year with Before the Wave